The first stage of our process is to IMAGINE. Our team applies three factors that contribute to the makeup of one of our projects – Ideas, Audience, Brands. Our experience shows these factors play a crucial role in the success of our goal.
Ideas fly around the 89Ninety studio on a daily basis, with each given it’s time to seed and then through consideration, we break down what we feel works and what doesn’t. We don’t rush anything we do, as we always set out to bring the perfect idea to market. Many times several ideas are deconstructed and the parts we really like we take and rebuild them into something better.
Target groups are becoming smaller, more specific and more agile. With such fluctuating demographics, what we do in 89Ninety, is firmly root ourselves in Northern Ireland, and aim to be the best we can be there, while appealing to a global audience, we make sure that our audience always begins at home.
When approaching a project we think of the brands that would fit into our goal, and those that would appeal to our perspective audience. We then research them, their products and how they are presented online, in print and on tv and we look to see where we can bring it originally, that offers something exciting to the audience and something new to the brands we work with.
Only once we are happy with our IMAGINATION stage and we feel truly happy that we know and understand how we want our idea to work do we progress onto the planning stage. We aim to come up with the most creative solution to creating our concept. In the end, our ideas only matter if they work, that’s why at this stage we look at both Design and how Users will integrate into the design.
When we are happy with the core concept of the idea and that we feel it has legs to run, we then begin to think of its design, the core aesthetic of what we wish to create goes through several sketch and layer drafts before we feel that it really fits in with 89Ninety and that we are offering a product that appeals to the audience and the brands we wish to present.
When the idea has gone through to a finished mock up stage – we crucially take a break from it, we walk away, after a couple of weeks we go back to the core concept of the idea and we try out websites, apps, videos, print media that feature our concept. We take this break so we can have fresh eyes on what the end user will deal with, what they experience currently, and what we can offer, we take this fresh perspective and apply it to our concept and our design and then we are ready to build.
Finally, after we have progressed through the Imagination and Plan stage, our creative team of web designers, app developers, film-makers, 3D designers, graphic designers, photographers, take the Imagination and Plan stages and bring them to life.
Our Create team is made up of individuals who strive for greatness, those who wish to create products that engage, inspire and entertain. Our studio is a lively place, that is open throughout the night, filled with a whole lot of big screens and bigger ideas.
In short, we strongly believe in the power of design and aesthetics. That’s why our Create section has the same weight as Imagine and Plan. Combined they make products that simply work the way we imagined them to.
This is the easiest part of the process, with years of experience we take stock of what we have achieved before and research what technology is right at this time to create the product that will not only make us proud but create the biggest impact on the audience and for brands that we work with.
WHY WE DO IT
SIMPLY WE STRIVE TO CREATE PRODUCTS WITH PASSION THAT INSPIRE.
To produce brilliant digital solutions that look great and most of all entertain our users, while working with brands that inspire us. Our goal is to always provide exceptional products, and we aim to create lasting partnerships with brands and relationships with clients.